Website Linking Strategies
"First of all, it is very important to fully understand my position when it come to using only Ethical Search Engine Optimization techniques. That same code of ethics carries over into each and every method that I teach to members of my free SEO Training Class. It really comes down to doing what you know is right."
5 Simple Steps to Ethical Linking Strategies
Part of building a successful online business, involves developing a solid approach to your website linking strategies. This can be broken down into five simple steps.
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Never keep all of your eggs in one basket. This applies to all aspects of your business, and to the linking strategies you choose to use. You should be using every possible ethical source of increasing NATURAL LINKING to your site.
- There are no QUICK MAGICAL ANSWERS to building a solid base of natural incoming links to your site. It depends entirely on good old fashioned hard work. Stop looking for ways to find programs, or methods that will give you hundreds of incoming links overnight.
- "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links." Google Guidelines
- "Linking schemes do not increase a given site's PageRank, and will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail to you." Google Facts & Fiction
- "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links." Google Guidelines
- Many of you have seen the ads offering to sell you incoming links from sites with high PR. What these sites forget to mention to you is that it goes completely against Google Guidelines. They likely also do not mention to you how many sites have ended up totally banned in Google for using this very unethical practice, over the last year.
- When linking to OTHERS, do not use automated programs that prevent them from receiving "credit" for the incoming link. Hold your cursor over the link and look down in the status bar. If anything but their link is showing (ie: longer url's) you are not using a program that benefits them. If you felt that the site was a benefit to your visitors, then give the site owner full credit, where credit is due.
- Once again, it all comes back to doing what is right. Never choose to exchange links for the sole purpose of increasing your PageRank. If you choose to link to a company, do so because you TRULY BELIEVE you are providing a resource to your site visitors that will benefit them.
The fastest way to increase natural incoming links, is to provide people with something they WANT to link to. Provide the kind of site that they WANT to tell their site visitors about. (articles, free services, quality content, quality blogs, etc.) Once you are doing this, you can easily ask people to consider linking to your site.
I WILL DEFINITELY SEE YOU AT THE TOP!
Source: http://www.gnc-web-creations.com
Ethical Search Engine Optimization
If you have spent any time at all researching search engine optimization, you're already aware of the ethical vs. unethical SEO techniques debate. No matter which direction you turn, EVERYONE seems to have a different opinion on what is and acceptable. What is ethical search engine optimization?
How do you know if you are using ethical SEO techniques? How does a small business owner sort it all out so they can help insure that their site will do well in the search engines? Is it a matter of, "All is fair in love and war"? Are there search engine "gods" who will punish me if I unknowingly make the wrong decisions?
For me, there was never a debate. I define ethical by doing what's right, and by playing by the "rules" of the game. When I am in doubt as to what is acceptable, I simply refer to Google Information for Webmasters. I don't know if this is the RIGHT way to optimize a site, but I do know that following the guidelines has never let me down.
There are those who say that it's not possible to "win" in the search engines without using the so called unethical techniques. They say that the most competitive keywords will go to those who are willing to do "whatever" it takes to place in the top 3 and that those who "go by the rules" only stand a chance in the "niche phrases"
Let me ask you a question... Why would you want to compete with 15 million people for the keyword "widgets", if you only sell "red widgets"? Wouldn't it make far more sense to place well in the search engines for "red widgets"?
See, I don't think the key to success on the internet is receiving thousands of daily hits on your site. I think the key is receiving "targeted" hits on your site. When someone visits my site, I want it to be because I provide exactly what they are looking for.
That means I simply have to find my "niche" and then target "specific" traffic to my site. This is easily accomplished by choosing and following a set of basic SEO Techniques.
I WILL DEFINITELY SEE YOU AT THE TOP!
Source: http://www.gnc-web-creations.com
Google’s Supplemental Index
The Big Daddy update of late 2005 to early 2006 was largely about installing a new Supplemental index. The new version is so different to the old version that it shouldn’t now be called the Supplemental index. The old Supplemental index was a repository for garbage webpages and such, and was accessed for the search results only when a reasonable number of results couldn’t be found in the regular index. The new version is very different because many millions of perfectly good pages are put in it.
Many, perhaps most, websites have plenty of their pages in the Supplemental index because their linkage profiles don’t score well enough. Even Google has pages in there - hundreds of thousand of them. A site’s linkage profile is an evaluation of the links into and out of the site. Things like linking to off-topic sites, and too high a percentage of a site’s inbound links being reciprocals, lowers the score of a site’s linkage profile, and reduces the number of pages that it can have in the Regular index, which means that more of its pages are placed in the Supplemental index. Improving the linkage profile brings pages out of the Supplemental index and into the Regular one.
Before Big Daddy, pages in the Supplemental index had been given the kiss of death - they rarely came out, and were rarely seen in the search results. But that has changed, and is continuing to change. It is now possible to bring pages out of the Supplemental index by getting some good links to the site, and the continued improvement is in the way that the Supplemental index is used by Google’s system.
Right now, most of the datacenters are using the new Supplemental index in the same way as the old one was used; i.e. get a results set from the Regular index and, if the set isn’t large enough, add to it from the Supplemental index. The quality of the results from the Regular index doesn’t come into it. If the results set is large enough, the Supplemental index is ignored.
But at least one datacenter operates differently. It operates along the lines of, get a results set from the Regular index. Sometimes many of those results will be poor quality matches (e.g. they only match one word of a three word query), so get some better matches from the Supplemental index. The use of the Supplemental index in a way something like this is likely to spread across the datacenters in 2007.
The new way makes a lot of sense. Since many of the results that are acquired from the Regular index are often poor matches for the query, and since millions of perfectly good pages are now stored in the Supplemental index, some of which will be good matches for many queries, it makes good sense to pull results from the Supplemental index when there are some poor matches from the Regular index.
It’s good news for website owners who have large numbers of pages in the Supplemental index. As the new way of operating spreads, more of their pages will rightly find their way into the search results, even though they are in the Supplemental index.
By:www.webworkshop.net
Digging Deeper with Keyword Research
Ann Smarty just wrote a real smart (I know the puns corny but I couldn’t resist!) post about comprehensive keywords analysis. There she outlined some ways that will help you do a more in depth keywords analysis sans the usual keyword research tools.
Some of the tools she mentioned included”
- Dictionaries;
- Lexicons;
- Twitter search; and
- Synonym listing tools such as Google Adwords External and Synonym.com.
In the post she described how each tool can be used to come up with a more comprehensive list of keywords that will make for richer content.
Obviously this type of keywords research is only for those that are really committed to learning more about their own content AND doing the best possible SEO job. The great thing about this is that you will not only be relying on popular user data but will actually be learning about the words meaning, synonyms, and context. Due to the exhaustive nature of the research Ann does not advice that you do this for each and every keyword you wish to target but only for the core keywords in your site, the ones that you have already deemed to be most important.
In the end even if you do not end up optimising your site at least you’ll be smarter with all those words and their origin crammed in your head.By: www.blog.smartpagerank.com